AJI Rebranding
AJI Rebranding
AJI I famous for their variety of foods from all over the world. They bring the world of hidden gems right to you. It doesn't stop there, there is also delicious delicacies of wine.
Year
2024
Category
Rebranding




Research
Research
I had to do a bit of research on understanding what else the establishment offered while knowing their current branding. I felt like their wine was a big apart of who they are beside them being labeled as "a candy store".
I had to do a bit of research on understanding what else the establishment offered while knowing their current branding. I felt like their wine was a big apart of who they are beside them being labeled as "a candy store".
Research
I had to do a bit of research on understanding what else the establishment offered while knowing their current branding. I felt like their wine was a big apart of who they are beside them being labeled as "a candy store".
Design
Design
This design is here to shed more light in how they present themselves more. I wanted to go into a direction of something a bit more classy but also a sense of home with community.
This design is here to shed more light in how they present themselves more. I wanted to go into a direction of something a bit more classy but also a sense of home with community.
Design
This design is here to shed more light in how they present themselves more. I wanted to go into a direction of something a bit more classy but also a sense of home with community.
Development
Development
Developing this process had lots of revisions on making sure it was effective on communicating their brand. I had to choose the right ways to rebrand since I was going into a new direction and had to design things that compliment that process.
Developing this process had lots of revisions on making sure it was effective on communicating their brand. I had to choose the right ways to rebrand since I was going into a new direction and had to design things that compliment that process.
Development
Developing this process had lots of revisions on making sure it was effective on communicating their brand. I had to choose the right ways to rebrand since I was going into a new direction and had to design things that compliment that process.



Concept
Concept
The whole concept was to rebrand them from being a candy store to a fine establishment that sells wine. I believe with all of their marketing and advertisments this leads more towards this rebrand.
The whole concept was to rebrand them from being a candy store to a fine establishment that sells wine. I believe with all of their marketing and advertisments this leads more towards this rebrand.
Concept
The whole concept was to rebrand them from being a candy store to a fine establishment that sells wine. I believe with all of their marketing and advertisments this leads more towards this rebrand.












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