LA 2028 Olympic Branding
LA 2028 Olympic Branding
This is the branding concept for the 2028 LA Olympic Games. I designed all key visual elements for the Summer Olympics, drawing inspiration from LA's vibrant graffiti culture. This aesthetic is woven throughout the event's branding, creating a dynamic and authentic connection to the city's artistic identity.
Year
2024
Category
Branding
Research
Research
I began by exploring which aspects of LA’s culture would be most recognizable and easily translatable into a visual identity. Graffiti stood out as a defining element of the city, seen throughout its streets and deeply embedded in its artistic expression. This became the foundation for my design approach.
I began by exploring which aspects of LA’s culture would be most recognizable and easily translatable into a visual identity. Graffiti stood out as a defining element of the city, seen throughout its streets and deeply embedded in its artistic expression. This became the foundation for my design approach.
Research
I began by exploring which aspects of LA’s culture would be most recognizable and easily translatable into a visual identity. Graffiti stood out as a defining element of the city, seen throughout its streets and deeply embedded in its artistic expression. This became the foundation for my design approach.
Design
Design
I wanted the design to be bold, creative, and attention-grabbing—just like graffiti. When you see street art, it instantly draws you in, and I aimed to bring that same energy to these designs. Using bright, playful elements, I created a visual identity that stands out and sparks conversation, making the Olympic experience unforgettable.
I wanted the design to be bold, creative, and attention-grabbing—just like graffiti. When you see street art, it instantly draws you in, and I aimed to bring that same energy to these designs. Using bright, playful elements, I created a visual identity that stands out and sparks conversation, making the Olympic experience unforgettable.
Design
I wanted the design to be bold, creative, and attention-grabbing—just like graffiti. When you see street art, it instantly draws you in, and I aimed to bring that same energy to these designs. Using bright, playful elements, I created a visual identity that stands out and sparks conversation, making the Olympic experience unforgettable.
Development
Development
It was essential to ensure that every design element complemented each other, creating a cohesive and unified look. I aimed to develop a sense of community and uniqueness, making the visuals feel connected while still standing out with their own identity.
It was essential to ensure that every design element complemented each other, creating a cohesive and unified look. I aimed to develop a sense of community and uniqueness, making the visuals feel connected while still standing out with their own identity.
Development
It was essential to ensure that every design element complemented each other, creating a cohesive and unified look. I aimed to develop a sense of community and uniqueness, making the visuals feel connected while still standing out with their own identity.
Concept
Concept
The core idea was to integrate art into the Olympics, showcasing how creativity can be expressed through different mediums. Art is bold, dynamic, and limitless in its representation. Graffiti, often seen as an act of defiance, challenges boundaries—just as I wanted this design to do. Through this concept, the Olympics become a stage for unrestricted self-expression, celebrating the power of art without limits.
The core idea was to integrate art into the Olympics, showcasing how creativity can be expressed through different mediums. Art is bold, dynamic, and limitless in its representation. Graffiti, often seen as an act of defiance, challenges boundaries—just as I wanted this design to do. Through this concept, the Olympics become a stage for unrestricted self-expression, celebrating the power of art without limits.
Concept
The core idea was to integrate art into the Olympics, showcasing how creativity can be expressed through different mediums. Art is bold, dynamic, and limitless in its representation. Graffiti, often seen as an act of defiance, challenges boundaries—just as I wanted this design to do. Through this concept, the Olympics become a stage for unrestricted self-expression, celebrating the power of art without limits.
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