LA 2028 Olympic Branding
This is the branding concept for the 2028 LA Olympic Games. I designed all key visual elements for the Summer Olympics, drawing inspiration from LA's vibrant graffiti culture. This aesthetic is woven throughout the event's branding, creating a dynamic and authentic connection to the city's artistic identity.
Year
2025
Category
Branding
LA 2028 Olympic Branding
This is the branding concept for the 2028 LA Olympic Games. I designed all key visual elements for the Summer Olympics, drawing inspiration from LA's vibrant graffiti culture. This aesthetic is woven throughout the event's branding, creating a dynamic and authentic connection to the city's artistic identity.
Year
2025
Category
Branding
LA 2028 Olympic Branding
This is the branding concept for the 2028 LA Olympic Games. I designed all key visual elements for the Summer Olympics, drawing inspiration from LA's vibrant graffiti culture. This aesthetic is woven throughout the event's branding, creating a dynamic and authentic connection to the city's artistic identity.
Year
2025
Category
Branding
LA 2028 Olympic Branding
This is the branding concept for the 2028 LA Olympic Games. I designed all key visual elements for the Summer Olympics, drawing inspiration from LA's vibrant graffiti culture. This aesthetic is woven throughout the event's branding, creating a dynamic and authentic connection to the city's artistic identity.
Year
2025
Category
Branding
Research
I began by exploring the diverse cultures that shape Los Angeles and understanding the unique voice of the city. It was important for me to grasp how LA can express itself through an event in a way that feels authentic and meaningful. My goal was to create something distinctive to LA — a branding concept that stands apart from previous Olympic events while capturing the spirit of the city.
Design
I shaped the design concept around graffiti art — something bold, expressive, and deeply connected to the spirit of Los Angeles. The idea was to capture the energy of the city while reflecting its vibrant sunrises and sunsets. Through playful colors and dynamic forms, I wanted the designs to embody the fun, raw creativity, and spontaneity that graffiti art represents.
Development
The development process involved several rounds of revisions, focusing on how to differentiate this branding from past Olympic events while communicating the concept effectively. A key part of this process was designing a logo that not only captured the spirit of the concept but also adhered to the official Olympic guidelines.
Research
I began by exploring the diverse cultures that shape Los Angeles and understanding the unique voice of the city. It was important for me to grasp how LA can express itself through an event in a way that feels authentic and meaningful. My goal was to create something distinctive to LA — a branding concept that stands apart from previous Olympic events while capturing the spirit of the city.
Design
I shaped the design concept around graffiti art — something bold, expressive, and deeply connected to the spirit of Los Angeles. The idea was to capture the energy of the city while reflecting its vibrant sunrises and sunsets. Through playful colors and dynamic forms, I wanted the designs to embody the fun, raw creativity, and spontaneity that graffiti art represents.
Development
The development process involved several rounds of revisions, focusing on how to differentiate this branding from past Olympic events while communicating the concept effectively. A key part of this process was designing a logo that not only captured the spirit of the concept but also adhered to the official Olympic guidelines.
Research
I began by exploring the diverse cultures that shape Los Angeles and understanding the unique voice of the city. It was important for me to grasp how LA can express itself through an event in a way that feels authentic and meaningful. My goal was to create something distinctive to LA — a branding concept that stands apart from previous Olympic events while capturing the spirit of the city.
Design
I shaped the design concept around graffiti art — something bold, expressive, and deeply connected to the spirit of Los Angeles. The idea was to capture the energy of the city while reflecting its vibrant sunrises and sunsets. Through playful colors and dynamic forms, I wanted the designs to embody the fun, raw creativity, and spontaneity that graffiti art represents.
Development
The development process involved several rounds of revisions, focusing on how to differentiate this branding from past Olympic events while communicating the concept effectively. A key part of this process was designing a logo that not only captured the spirit of the concept but also adhered to the official Olympic guidelines.
Research
I began by exploring the diverse cultures that shape Los Angeles and understanding the unique voice of the city. It was important for me to grasp how LA can express itself through an event in a way that feels authentic and meaningful. My goal was to create something distinctive to LA — a branding concept that stands apart from previous Olympic events while capturing the spirit of the city.
Design
I shaped the design concept around graffiti art — something bold, expressive, and deeply connected to the spirit of Los Angeles. The idea was to capture the energy of the city while reflecting its vibrant sunrises and sunsets. Through playful colors and dynamic forms, I wanted the designs to embody the fun, raw creativity, and spontaneity that graffiti art represents.
Development
Concept
This concept celebrates Los Angeles as a vibrant, multicultural canvas where art, energy, and nature collide. Inspired by the city’s rich graffiti culture, the design language uses expressive forms, playful colors, and dynamic compositions that reflect both the creative pulse of the streets and the city’s iconic sunrises and sunsets into the olympic games.
Concept
This concept celebrates Los Angeles as a vibrant, multicultural canvas where art, energy, and nature collide. Inspired by the city’s rich graffiti culture, the design language uses expressive forms, playful colors, and dynamic compositions that reflect both the creative pulse of the streets and the city’s iconic sunrises and sunsets into the olympic games.
Concept
This concept celebrates Los Angeles as a vibrant, multicultural canvas where art, energy, and nature collide. Inspired by the city’s rich graffiti culture, the design language uses expressive forms, playful colors, and dynamic compositions that reflect both the creative pulse of the streets and the city’s iconic sunrises and sunsets into the olympic games.
Concept
This concept celebrates Los Angeles as a vibrant, multicultural canvas where art, energy, and nature collide. Inspired by the city’s rich graffiti culture, the design language uses expressive forms, playful colors, and dynamic compositions that reflect both the creative pulse of the streets and the city’s iconic sunrises and sunsets into the olympic games
More Works More Works
CURRENT LOCATION
Coming Soon
Phone
Coming Soon
EMAIL me
Overwriiten@gmail.com
CURRENT LOCATION
Coming Soon
Phone
Coming Soon
EMAIL me
Overwriiten@gmail.com
CURRENT LOCATION
Coming Soon
Phone
Coming Soon
EMAIL me
Overwriiten@gmail.com
More Works More Works
More Works More Works
More Works More Works
The development process involved several rounds of revisions, focusing on how to differentiate this branding from past Olympic events while communicating the concept effectively. A key part of this process was designing a logo that not only captured the spirit of the concept but also adhered to the official Olympic guidelines.
